Thursday, March 4, 2010

More Benefits & Applications

Bloom has a Broader Vision
Historically, businesses have been required to install many different energy technologies to address all their energy needs. To ensure power reliability, they purchased costly backup solutions. For increased power quality, they purchased power conditioning equipment. If they simply wanted clean power, they installed solar panels or purchased Renewable Energy Credits. All individual solutions that solve individual problems.
Bloom is Different

Bloom Energy's versatile fuel cell technology is essentially a flexible energy platform, providing multiple benefits simultaneously for a wide range of applications. In addition to clean, reliable, affordable electricity, Bloom customers can realize a multitude of other advantages:
  • Reverse Backup: Businesses often purchase generators and other expensive backup applications that sit idle 99% of the time, while they purchase their electricity from the grid as their primary source. The Bloom solution allows customers to flip that paradigm, by using the Energy Server as their primary power, and only purchasing electricity from the grid to supplement the output when necessary. Increased asset utilization leads to dramatically improved ROI for Bloom Energy's customers.
  • Time to Power: The ease of placing Bloom Energy Servers across a broad variety of geographies and customer segments allows systems to be installed quickly, on demand, without the added complexity of cumbersome combined heat and power applications or large space requirements of solar. These systems' environmental footprint enables them to be exempt from local air permitting requirements, thus streamlining the approval process. Fast installation simply requires a concrete pad, a fuel source, and an internet connection.
  • DC Power: Bloom systems natively produce DC power, which provides an elegant solution to efficiently power DC data centers and/or be the plug-and-play provider for DC charging stations for electric vehicles.
  • Hydrogen Production: Bloom's technology, with its NASA roots, can be used to generate electricity and hydrogen. Coupled with intermittent renewable resources like solar or wind, Bloom’s future systems will produce and store hydrogen to enable a 24 hour renewable solution and provide a distributed hydrogen fueling infrastructure for hydrogen powered vehicles.
  • Carbon Sequestration: The electrochemical reaction occurring within Bloom Energy systems generates electricity, heat, some H2O, and pure CO2. Traditionally, the most costly aspect of carbon sequestration is separating the CO2 from the other effluents. The pure CO2 emission allows for easy and cost-effective carbon sequestration from the Bloom systems.
Bloom is proud to deliver one of the most robust and dynamic energy platforms on the market today.
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Energy Security


Securing Your Energy Future
The fact that the grid is a shared, centralized resource means that your energy security is impacted by many factors beyond your control and rarely in your best interest. Few will forget the "Northeast Blackout of 2003", when a failure to trim trees in Ohio set off a chain of events across the grid that ultimately cut power to 55 million people in eight U.S. states and Canada.
Dependence on the aging grid leaves you exposed to surges, brownouts and unexpected service interruptions, and requires costly investments in backup solutions that sit idle most of the time. But there is a way to take control of your energy security without breaking the bank.
Distributed Generation is the Answer
Distributed generation refers to power generation at the point of consumption. Generating power on-site, rather than centrally, eliminates the cost, complexity, interdependencies, and inefficiencies associated with transmission and distribution, and shifts control to the consumer.
In addition to providing distributed generation, Bloom's technology offers several other key benefits contributing to energy security.
  • Bloom's modular building block architecture is fault tolerant, helping to ensure the highest levels of power availability.
  • The systems are capable of running on a wide range of pipeline and locally stored fuels and can automatically detect an interruption and cut over from a primary to a backup fuel source.
  • The systems can operate in grid parallel mode — the grid provides a great backup and surge handler.
  • In addition to availability, power quality is also an important issue. In today's digital age, many technologies suffer from variation in voltage or electrical flow over the transmission and distribution infrastructure that result in poor power quality. Bloom generates perfect waveform at the point of consumption. That means perfect power quality for our digital age.
Bloom puts your energy future in your control.
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Best of Both Worlds – You Don't Have to Choose


Few would pay more to be green, but wouldn't everybody go green to save money? For far too long, companies have been forced to choose between their budget and their conscience. Bloom Energy is changing that paradigm.
Bloom allows you to save money first. The efficiency built into Bloom's fuel cell systems allows a typical customer to achieve a 3-5 year financial payback making it an easy and economically sound choice.
But the economics aren't the only story. Customers can also cut their CO2 emissions by 40%-100% compared to the U.S. grid (depending on their fuel choice) and virtually eliminate all SOx, NOx, and other harmful smog forming particulate emissions. Installing Bloom Energy Servers allows you to dramatically reduce your carbon footprint, but not at the cost of your bottom line.
When operating on pipeline-delivered natural gas, Bloom systems efficiently and electrochemically convert that fuel into low-carbon, baseload electricity. The same Energy Servers can also provide a carbon neutral generation solution operating on renewable fuels such as biogas. Bloom's fuel flexibility allows customers to choose the solution that is right for them.
Bloom Energy proves that reducing your carbon footprint and your energy costs are no longer mutually exclusive.
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Lower & Lock-In Energy Costs


Take Control of your Energy Economics
Depending solely on your local utility for your power needs leaves you exposed to significant risk. Prices are increasing and volatile and outages are unpredictable, leaving you vulnerable to damages from brownouts, surges, and unexpected service interruptions.
Lack of consistent service isn't the only consideration, because if history means anything, electricity prices aren't likely to go down. In fact, in places like California, they've gone up on average ~6% per year over the last 40 years. And while no one knows for sure what the future holds for grid electricity prices, most experts conclude that they will continue to increase significantly over the next decade due to a combination of rising fuel costs, pending carbon legislation, and large investments required to overhaul the antiquated grid infrastructure to keep pace with our modern world.
For those uncomfortable with this status quo, Bloom Energy can help you take control of your energy economics.
Lower Costs
Bloom Energy enables you to save money by lowering your electricity costs. Our customers today generate their own electricity for less than they pay their power company. The savings typically provide a 3-5 year payback on their initial capital investment.
Our systems can generate electricity cheaper than the power company for two main reasons. First, Bloom's unmatched efficiency in converting fuel to electricity means that our systems produce significantly more electricity for the same fuel costs. Second, our ability to generate the electricity on-site eliminates the need for costly transmission and distribution infrastructure.
Lock-in Pricing
While lowering energy costs is important, for some it is even more critical to make them predictable. Bloom Energy offers you a way to lock-in your electricity costs for the long term. You can fix your electricity costs by entering into a long term fuel contract with your gas supplier and taking advantage of our ability to consistently produce clean electricity from that fuel.
Pay As You Grow
Bloom Energy provides a modular solution that allows you to incrementally increase your onsite generating capacity if, and when, your energy needs grow. Instead of being forced to anticipate your power demand for the next ten to twenty years and paying upfront for equipment capacity you can't use, our solution allows you to match your initial deployment to your current base load and to pay as you grow.
...AND IT'S CLEANER TOO
Bloom Energy doesn't believe that achieving your sustainability goals should cost you more. Given the opportunity to save money and help the environment, the right decision becomes an easy one.
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Bloom Energy delivers Better Electrons


All electrons are not created equal. Only Bloom Energy delivers electrons that are clean and reliable and affordable… all at the same time… and just for you. That makes them better electrons.
Bloom's Energy Servers™ help you to
  • Lower your energy costs and eliminate volatility
  • Save the environment and save money
  • Improve your energy security and reliability
  • Start small and "pay as you grow"
  • Get access to power quickly
Our simple, modular, building-block architecture is easy to install and easy to buy.
Bloom manages and maintains the system 24/7/365. All you see are the benefits from better electrons.
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ES-5000 Energy Server

ES-5000 Energy Server

 
 
Technical Highlights
Inputs
Fuels Natural Gas, Directed Biogas
Input fuel pressure 15 psig
Fuel required @ rated power 0.661 MMBtu/hr of natural gas
Water required (for startup only) 120 gallons municipal water
Outputs
Rated power output (AC) 100 kW
Electrical efficiency (LHV net AC) > 50%
Electrical connection 480V @ 60 Hz, 4-wire 3 phase
Physical
Weight 10 tons
Size 224" x 84" x 81"
Emissions
NOx < 0.07 lbs/MW-hr
SOx negligible
CO < 0.10 lbs/MW-hr
VOCs < 0.02 lbs/MW-hr
CO2 @ specified efficiency 773 lbs/MW-hr on natural gas,
carbon neutral on Directed Biogas
Environment
Standard temperature range 0° to 40° C (extreme weather kit available)
Max altitude at rated power 6,000 ft. MSL
Humidity 20% - 95%
Seismic Vibration IBC 2003: Site Class D
Location Outdoor
Noise @ rated power < 70 DB @ 6 feet
Codes and Standards
Complies with Rule 21 interconnection standards
Exempt from CA Air District permitting; meets stringent CARB 2007 emissions standards
Product Listed by Underwriters Laboratories Inc. (UL) to ANSI/CSA America FC 1
Additional Notes
Operates in a grid parallel configuration
Includes a secure website for you to showcase performance & environmental benefits
Remotely managed and monitored by Bloom Energy
Capable of emergency stop based on input from your facility
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Solid Oxide Fuel Cells


Fuel cells were invented over a century ago and have been used in practically every NASA mission since the 1960's, but until now, they have not gained widespread adoption because of their inherently high costs.
Legacy fuel cell technologies like proton exchange membranes (PEMs), phosphoric acid fuel cells (PAFCs), and molten carbonate fuel cells (MCFCs), have all required expensive precious metals, corrosive acids, or hard to contain molten materials. Combined with performance that has been only marginally better than alternatives, they have not been able to deliver a strong enough economic value proposition to overcome the status quo.
Some makers of legacy fuel cell technologies have tried to overcome these limitations by offering combined heat and power (CHP) schemes to take advantage of their wasted heat. While CHP does improve the economic value proposition, it only really does so in environments with exactly the right ratios of heat and power requirements on a 24/7/365 basis. Everywhere else the cost, complexity, and customization of CHP tends to outweigh the benefits.
For decades, experts have agreed that solid oxide fuel cells (SOFCs) hold the greatest potential of any fuel cell technology. With low cost ceramic materials, and extremely high electrical efficiencies, SOFCs can deliver attractive economics without relying on CHP. But until now, there were significant technical challenges inhibiting the commercialization of this promising new technology. SOFCs operate at extremely high temperature (typically above 800°C). This high temperature gives them extremely high electrical efficiencies, and fuel flexibility, both of which contribute to better economics, but it also creates engineering challenges.
Bloom has solved these engineering challenges. With breakthroughs in materials science, and revolutionary new design, Bloom's SOFC technology is a cost effective, all-electric solution.
Over a century in the making, fuel cells are finally clean, reliable, and most importantly, affordable.
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Energy Server Architecture

Energy Server Architecture

At the heart of every Energy Server™ is Bloom's patented solid oxide fuel cell technology.
Each Energy Server consists of thousands of Bloom's fuel cells. Each cell is a flat solid ceramic square made from a common sand-like "powder."
Each Bloom Energy fuel cell is capable of producing about 25W... enough to power a light bulb. For more power, the cells are sandwiched, along with metal interconnect plates into a fuel cell "stack". A few stacks, together about the size of a loaf of bread, is enough to power an average home.
In an Energy Server, multiple stacks are aggregated together into a "power module", and then multiple power modules, along with a common fuel input and electrical output are assembled as a complete system.


For more power, multiple Energy Server systems can be deployed side by side.
In addition to Bloom's unmatched performance, this modular architecture offers...

  • easy and fast deployment
  • inherent redundancy for fault tolerance
  • high availability (one power
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What is an Energy Server?

Built with our patented solid oxide fuel cell technology, Bloom's Energy Server™ is a new class of distributed power generator, producing clean, reliable, affordable electricity at the customer site.
Fuel cells are devices that convert fuel into electricity through a clean electro-chemical process rather than dirty combustion. They are like batteries except that they always run. Our particular type of fuel cell technology is different than legacy "hydrogen" fuel cells in four main ways:
  1. Low cost materials – our cells use a common sand-like powder instead of precious
    metals like platinum or corrosive materials like acids.
  2. High electrical efficiency – we can convert fuel into electricity at nearly twice the
    rate of some legacy technologies
  3. Fuel flexibility – our systems are capable of using either renewable or fossil fuels
  4. Reversible – our technology is capable of both energy generation and storage
Each Bloom Energy Server provides 100kW of power, enough to meet the baseload needs of 100 average homes or a small office building... day and night, in roughly the footprint of a standard parking space. For more power simply add more energy servers.

source: BloomEnergy Inc.
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Monday, March 1, 2010

Bloom Box Energy & Walmart

Bloom Box Energy & Walmart

Walmart views sustainability as an important opportunity for both the future of their business and
the world. Accordingly, they have set a vision of supplying their operations with 100% renewable
energy. Walmart, which evaluates their energy vendors with the same rigor they apply to all their
suppliers, sought a renewable energy solution that could contribute to their sustainability goals
and help lower costs for the business and its customers. Walmart has completed Energy Server
deployments with 400kW systems at two southern California retail locations.
“At Walmart, our goal is to be supplied by 100 percent renewable energy. To do this, we are
considering a number of emerging technologies, including Bloom Energy, to ensure they work for
our business, help lower costs for our customers, and reduce our impact on the environment. We
hope to use our scale to help bring these technologies to market in a fast and cost effective way,”
said Bill Simon, Chief Operating Officer, Walmart U.S.
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Bloom Box Energy & Staples Inc.

Bloom Box Energy & Staples Inc.

From offering customers innovative environmental products and services to implementing energy
conservation, waste reduction, recycling, and green building initiatives in the company’s internal
operations, Staples is focused on positive change that truly makes a difference in the world. The
company has pledged to reduce its absolute carbon emissions by 7% by 2010 and has evaluated
many alternative energy sources. In addition to early solar projects that remain in the Staples
portfolio, Staples sought a reliable solution that could operate around the clock and significantly
reduce carbon emissions. Staples’ first 300kW installation is located at their Ontario, CA
distribution center and the company believes Bloom Energy Servers can provide significant
power for their large facilities and distribution centers in the future.
“Staples’ partnership with Bloom marks an exciting next step in our ongoing commitment to
environmental leadership,” said Mark Buckley, vice president of environmental affairs for Staples.
“Through our relationship with energy leaders like Bloom, Staples is not only able to reduce our
operating costs but we are reducing our environmental footprint in the local communities in which
we operate.”
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Bloom Box Energy & Google Inc.

Bloom Box Energy & Google Inc.

Google is committed to being a responsible global citizen and takes its use of energy very
seriously. To reduce the environmental impact of Google’s operations, the company generates
on-site energy with lower carbon intensities and lower cost than the traditional grid. Google, which
was Bloom Energy’s first customer in July 2008, was attracted to the solution because of its fuel
flexibility, easy deployment and payback period. Google’s 400kW installation powers a building
on Google’s main campus, a facility that includes an experimental data center.
"As we work hard to reduce Google's environmental footprint and improve our sustainability,
we're pleased to be able to use on-site clean power generated by Bloom Energy," said Rick
Needham of Google’s Green Business Operations.
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Bloom Box Energy & FedEx Corporation

Bloom Box Energy & FedEx Corporation

FedEx has taken a leadership role in the adoption and advancement of responsible
environmental practices. The company supports the growth of sustainable energy use through
commitments to renewable power sources in its operations and use of innovative technologies in
its transportation fleet. FedEx seeks to diversify its energy supply whenever possible, relying on
energy sources such as wind and solar power. An early adopter of solar technology, the company
is evaluating Bloom Energy’s solution as a clean, reliable power source to complement solar
power at its Oakland, Calif., hub. FedEx has installed five 100kW Bloom Energy Servers at the
package sorting facility.
3
”FedEx understands the importance of leading in areas of innovation, such as energy. Bloom
Energy is a pioneer in distributed energy, the concept behind the next paradigm in how industry
could be powered,” said Rob Carter, FedEx Chief Information Officer.
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Bloom Box Energy & eBay Inc.

Bloom Box Energy & eBay Inc.

eBay Inc. connects hundreds of millions of consumers through businesses that empower people
to do more with less, from promoting the re-use of products that already exist through eBay
marketplaces to paying without a paper check through PayPal. eBay is committed to extending
this positive impact through vibrant sustainable commerce and community experiences, including
the eBay Green Team. As part of this commitment, eBay set an ambitious carbon reduction goal
of 15% by 2012 over a 2008 baseline as part of an overall strategy to run their business in ways
that have less impact on the planet. A commitment to investing in renewable sources of energy is
core to meeting this goal and the company has installed two solar arrays, including San Jose’s
largest commercial installation to date. In 2009, in an effort to diversify its portfolio, eBay
collaborated with Bloom to pioneer a first-of-its-kind installation that, as of spring 2010, will be
powered by 100% renewable biogas. The 500kW system sits outside eBay╩╝s LEED gold certified
“Mint” building in North San Jose.
“eBay believes in the power of our business model to make a real difference in the world, and that
includes how we embrace innovation to reduce our carbon footprint. When Bloom came to us, it
was an easy decision to become an early-adopter of their cutting-edge new technology. As a
result, we’re meeting financial and environmental goals with the project while fueling a more
energy efficient global marketplace. That’s good for us, our customers and the planet,” said John
Donahoe, eBay CEO.
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Bloom Box Energy & Cox Enterprises

Bloom Box Energy & Cox Enterprises

Cox Enterprises is a leading communications, media and automotive services company with
revenues of $15 billion and more than 66,000 employees. The company’s national sustainability
program, Cox Conserves, aims to conserve resources, embrace renewable forms of energy and
reduce the company’s greenhouse gas emissions. Cox Conserves also encourages the
company’s employees and their families to engage in eco-friendly practices. Cox sited its first
400kW Bloom Energy Servers at its KTVU television station in Oakland, CA.
“Bloom systems running on biogas offer Cox a 24/7 renewable energy option to meet power
demands. By cutting costs and carbon emissions, the Bloom project complements our overall
Cox Conserves program,” said Cox Enterprises’ Chairman Jim Kennedy.
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Bloom Box Energy & The Coca-Cola Company

Bloom Box Energy & The Coca-Cola Company

Climate protection is a key component of Coca-Cola’s business strategy – stated as an
aspirational goal to grow its business, but not the carbon footprint in its manufacturing operations.
As part of its Energy & Climate Protection strategy, the company is committed to improving the
energy efficiency of its plants and fleet while reducing greenhouse gases (GHG) emissions in
cold drink equipment. Coke’s 500kW installation at its Odwalla plant in Dinuba, CA, will run on re2
directed biogas and is expected to provide 30% of the plant’s power needs while reducing its
carbon footprint by an estimated 35%.
“This new fuel cell technology has great promise and represents an important step for Coca-Cola
in continuing to grow our business without growing the carbon footprint,” said Brian Kelley,
President and General Manager, Coca-Cola North America Still Beverages and Supply Chain.
“The Coca-Cola Company has committed to hold its overall worldwide manufacturing carbon
emissions flat through 2015 from its 2004 level. We intend to do this while actually reducing
emissions in the U.S. and other developed markets, improving energy efficiency and using
cleaner forms of energy, like these fuel cells.”
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Bloom Box Energy and Bank of America

Bloom Box Energy and Bank of America

An environmental leader for more than two decades, Bank of America has committed $20 billion
over ten years to address climate change through lending, investing, products and services, and
in its own operations. As part of this initiative, the company sought to cut electricity costs while
increasing power reliability and enhancing energy security by reducing its dependence on the
grid. The Bloom Energy Servers help eliminate Bank of America’s need for diesel generators
while dramatically reducing the company’s carbon footprint and providing energy cost stability.
Bank of America’s 500kW installation will power one of its largest 24/7 call centers located in
Southern California.
“Installing low-carbon technologies, like Bloom’s Energy Servers, at our facilities is not only the
right thing to do for our planet, but it’s also a smart business decision. Bank of America is proud
to be at the forefront as one of Bloom’s foundation customers,” said
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Bloom Box Energy