Friday, February 26, 2010

Bloom Energy Debuts Advanced Fuel Cell to Provide Clean, Reliable, and Affordable Power 24/7

Bloom Energy Debuts Advanced Fuel Cell to Provide Clean,
Reliable, and Affordable Power 24/7

Bloom Energy Server provides continuous onsite electricity from wide range of
renewable or traditional fuel sources
Industry-leading customers include Bank of America, Coca-Cola,
Cox Enterprises, eBay, Google, FedEx, Staples, and Walmart
Sunnyvale, CA - February 24, 2010— Bloom Energy Corporation, a Silicon Valley-based
company committed to changing the way people generate and consume energy, announced
today the availability of the Bloom Energy Server™, a patented solid oxide fuel cell (SOFC)
technology that provides a cleaner, more reliable, and more affordable alternative to both today’s
electric grid as well as traditional renewable energy sources. The Bloom Energy Server provides
distributed power generation, allowing customers to efficiently create their own electricity onsite.
The company introduced its groundbreaking technology at an event hosted today at eBay Inc.
headquarters along with California Governor Arnold Schwarzenegger, General Colin Powell, and
several of its early customers.
Built using abundant and affordable materials, Bloom’s fuel cell technology is fundamentally
different from the legacy “hydrogen” fuel cells most people are familiar with. The Bloom Energy
Server is distinct in four primary ways: it uses lower cost materials, provides unmatched efficiency
in converting fuel to electricity, has the ability to run on a wide range of renewable or traditional
fuels, and is more easily deployed and maintained.
Unlike traditional renewable energy technologies, like solar and wind, which are intermittent,
Bloom’s technology can provide renewable power 24/7.
Each Bloom Energy Server provides 100 kilowatts (kW) of power in roughly the footprint of a
parking space. Each system generates enough power to meet the needs of approximately 100
average U.S. homes or a small office building. For more power, customers simply deploy multiple
Energy Servers side by side. The modular architecture allows customers to start small and “pay
as they grow”.
Bloom’s customers have deployed the solution to lower and/or fix their energy costs, while
significantly cutting their carbon footprint and enhancing their energy security by reducing their
dependence on the grid. Customers who purchase Bloom’s systems can expect a 3-5 year
payback on their capital investment from the energy cost savings. Depending on whether they are
using a fossil or renewable fuel, they can also achieve a 40-100% reduction in their carbon
footprint as compared with the U.S. grid. Customers announced today include Bank of America
(NYSE: BAC); The Coca-Cola Company (NYSE: KO); Cox Enterprises; eBay (Nasdaq: EBAY);
FedEx Express, an operating company of FedEx Corp. (NYSE: FDX); Google (Nasdaq: GOOG);
Staples (Nasdaq: SPLS); and Walmart (NYSE: WMT).
Since the first commercial customer installation in July 2008, Bloom’s Energy Servers have
collectively produced more than 11 million kilowatt hours (kWh) of electricity, with CO2 reductions
estimated at 14 million pounds – the equivalent of powering approximately 1,000 American
homes for a year and planting one million trees.
“Bloom Energy is dedicated to making clean, reliable energy affordable for everyone in the world,”
said Dr. KR Sridhar, principal co-founder and CEO of Bloom Energy. “We believe that we can
have the same kind of impact on energy that the mobile phone had on communications. Just as
cell phones circumvented landlines to proliferate telephony, Bloom Energy will enable the
adoption of distributed power as a smarter, localized energy source. Our customers are the
cornerstone of that vision and we are thrilled to be working with industry leading companies to
lower their energy costs, reduce their carbon footprint, improve their energy security, and
showcase their commitment to a better future.“
Powder to Power – How It Works
Founded in 2001, Bloom Energy can trace its roots to the NASA Mars space program. For NASA,
Sridhar and his team were charged with building technology to help sustain life on Mars using
solar energy and water to produce air to breath and fuel for transportation. They soon realized
that their technology could have an even greater impact here on Earth and began work on what
would become the Bloom Energy Server.
The Bloom Energy Server converts air and nearly any fuel source – ranging from natural gas to a
wide range of biogases – into electricity via a clean electrochemical process, rather than dirty
combustion. Even running on a fossil fuel, the systems are approximately 67% cleaner than a
typical coal-fired power plant. When powered by a renewable fuel, they can be 100% cleaner.
Each Energy Server consists of thousands of Bloom's fuel cells – flat, solid ceramic squares
made from a common sand-like "powder."
“Today we are witnessing something special," said John Doerr, partner at Kleiner Perkins
Caufield & Byers and Bloom Energy board member. "This is new kind of product announcement.
It comes long after a product has shipped and it comes directly from marquis customers. For
years, there have been promises of new energy solutions that are clean, distributed, affordable,
and reliable; today we learn that Bloom, formerly in stealth, has actually delivered. Americans
want clean, affordable, energy, 24x7 -- and all the jobs that go with it. Bloom's boxes are a
breakthrough, serving energy, serving demanding customers, and serving our country."
Bloom Energy’s management team possesses expertise across a number of relevant industries,
including aerospace, high volume manufacturing, semiconductors, automotive, naval nuclear, and
Silicon Valley startups. In addition to CEO Sridhar, the company’s board members include John
Doerr, partner, Kleiner Perkins Caulfield & Byers; General Colin Powell, former U.S. Secretary of
State; Scott Sandell, general partner, New Enterprise Associates (NEA); T.J. Rodgers, chairman,
SunPower; and Eddy Zervigon, managing director, Morgan Stanley.
Bloom Energy’s investors include Kleiner Perkins Caufield & Byers, representing the firm’s first
clean tech investment, as well as Morgan Stanley, NEA, and Northgate Capital.

Via: Bloom Energy Company
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KR Sridhar CEO, and Co-Founder of Bloom Box Energy

Dr. KR Sridhar is the principal co-founder and CEO of Bloom Energy, KPCB's first greentech investment. Bloom Energy develops a flexible fuel cell system that produces clean, reliable and affordable energy from a wide range of fuels. Bloom's technology enables consumers to generate their own electricity for less than they pay their utility, and to reduce their carbon emissions by 50-100% per kW depending on the fuel.
Prior to founding Bloom Energy, Dr. Sridhar led a team developing technologies to sustain life on Mars for NASA. For his work, Fortune Magazine cited him as "one of the top five futurists that are inventing tomorrow today". Before this Dr. Sridhar was a professor of Aerospace and Mechanical Engineering as well as Director of the renowned Space Technologies Laboratory (STL) at the University of Arizona.
Dr. Sridhar received his Bachelors Degree in Mechanical Engineering with Honors from the University of Madras, India, as well as his M.S. in Nuclear Engineering and Ph.D. in Mechanical Engineering from the University of Illinois, Urbana-Champaign.
Dr. Sridhar has served on many technical committees, panels and boards. He has over fifty publications and is a sought-after speaker and advisor on energy and environmental issues. He is outspoken in his belief that the climate crisis we face is also a tremendous economic opportunity, that energy policy must be technology-neutral and performance-based and that we can solve our current energy problems through a combination of technology, innovation and conservation.
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Names and Number about Bloom Box Energy

"Colin Powell is a board member of Bloom Box Energy"

Dr.KR Sridhar The Founder

In their press presentation they are present T.J. Rodgers, Founder and CEO of Cypress Semiconductor, John Doerr, Partner at investment firm Kleiner Perkins Caufiled ; Byers, and General Colin Powell.

Many quetions like "when we’ll see Bloom Boxes in our homes?", "they could be used to power our cars?", dived into the technical details of the Bloom Energy Server, "how much funding the company has raised (rumored: $400 million? "and "when Bloom Energy won’t need subsidies to survive?"
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What the Bloom Box Looks Like? Imagine?

"Many companies use Bloom Box because a subsidy from US GOV."

What the Bloom Box Looks Like

The Bloom Box is already in use at eight major corporations: Google, Coca-Cola, Bank of America, Staples, eBay, Cox Enterprises, Walmart, and FedEx. All of these boxes are in California due to a hefty subsidy that helps these companies purchase green technologies on the cheap.
There are  the five Bloom Boxes currently in use on eBay’s campus. They currently generate about 15% of the power at eBay’s headquarters.
Some interesting things, the Bloom Box they are definitely not hot, and while they do make sound, it’s a lot less than what you’d find at a power plant or a transformer station.

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How dose the Bloom Energy Cell Fuel work?

"It works like a magic"

Fuel (Natural Gas)+Air = Electricity

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What is in the Bloom Box Energy? (Graphic)

"It contains fuel cell made from sand beach"

So... something incredible.

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How the Bloom Box can Create Electricity? (Graphic 1)

How Bloom Box Server create energy?

One Bloom Box Unit can serve about 100 homes

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How the Bloom Box can Create Electricity?

How the Bloom Box can Create Electricity?

"It is a secret formula"
"It is a chemical process"
"The process is simple, but unrevealed"
"It uses natural gas and air as electric supplies source"

The first question most people ask is: How does the Bloom Box work? While the company understandably isn’t going to reveal its trade secrets, it has provided some nice graphics and details on how the Bloom Box generates electricity for next post.
The device is, in fact, a fuel cell, which means it generates electricity through a chemical reaction. In the case of the Bloom Box, fuel is mixed with oxygen and then a reaction is triggered through an electrolyte layer to create electricity. The actual fuel cells are primarily built with compressed sands. The fuel is interchangeable, although natural gas seems to the fuel of choice currently.
This graphic provides a quick overview of the different configurations of the Bloom Box, as well as the basics of how they work:
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Thursday, February 25, 2010

What Is the Bloom Box Energy ?

What Is the Bloom Box?

 "An individual energy source"

"An innovation and green technology"
"An big technology behind the scenes"

" The real effect of media"

The Bloom Box (or the Bloom Energy Server) is an electricity-generating device that uses fuel and air and turns it into power. The glamour is building around the device because it works (several companies are already using them), it is a green technology (low emissions), and that it has the potential to power an entire home with a box that can fit in your hands.
The company behind it, Bloom Energy, hasn’t generated a lot of attention. That is, until it granted its first interview to 60 Minutes last Sunday. The 10 minute clip dives deep into exactly how the box works, the history behind the company (it was founded in 2002), and the potential applications of the device.

Watch CBS News Videos Online
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Bloom Box Energy